Foursquare. That was until recently, when Facebook announced the addition of Deals to their Places platform. Now it would appear that Facebook is in the driver’s seat when it comes to the geolocation market.
With Facebook Deals, you can locate daily deals at your favorite spots around town, as well as cash in on specials and giveaways featured by businesses. A lot of people see this as a revolutionary step in the adoption of “check-in” services and geolocation apps, and I’m inclined to agree with them.
Here’s a picture-perfect example from Facebook’s blog:
Everyone likes getting a good deal, but it’s not always easy to find the right one at the moment you could use one. Imagine that while you’re looking for a new place to try for lunch, you could see offers from restaurants nearby on your phone. On the other hand, I already love Zachary’s Pizza, so imagine if I were rewarded for coming back there every week with my friends.
Facebook Deals allows local businesses to offer you deals when you check-in to their “place” on your phone’s Facebook app (iTunes link). When you are browsing places nearby, you will see a yellow icon next to the places that are currently running deals. You can also share those deals with your friends.
When you check-in to claim a deal, just show your phone to the cashier to get your gift or discount. There are different types of deals:
Individual Deals – Discounts, free merchandise, etc. just for you.Friend Deals – You and your friends (who must be present) claim a deal together.Loyalty Deals – For being a frequent visitor to a place.Charity Deals – Where businesses pledge to donate to a cause when you check-in.To see how this works, watch this short video by Facebook:
If you are a local business owner who wants to begin offering deals to your customers, it’s just as easy. Just watch this video and you’ll be well on your way:
What do you think of Facebook Deals? Are you going to be checking in?
Source: Facebook Blog
(By) Steven Campbell - a Project Manager at VaynerMedia, Steve focuses his time on social media, marketing and brand-building. Follow him @Steve_Campbell and check out his Social Branding Blog.
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